Q U A L I F I C A T I O N S

  • Creative writer and digital storyteller with extensive content management experience
  • Deadline-driven, highly focused individual who thrives in a fast-paced work environment
  • Visual artist with great eye for fashion trends, color, and page layout
  • WordPress expert, fluent in Adobe Creative Suite and HTML
  • Exceptional organization, oral/written communication, and problem-solving skills
  • Proactive leader with exemplary management skills; team player and proven relationship builder


E X P E R I E N C E

GROUP SJR, New York, NY
Senior Editor   January 2014 – May 2015

  • Implemented content marketing and editorial strategies via microsites, social media platforms, and iPad apps for clients including Barneys New York, Levi Strauss & Co., Target, Avon, Pfizer, and Dell
  • Pitched, wrote, and edited up to 12 articles/infographics per week for various clients; drafted headlines, copyedited, sourced and edited visual assets, and managed SEO
  • Integrated robust editorial content with a dynamic e-commerce platform on Barneys New York’s best-in-class online magazine The Window; recapped fashion industry trends and interviewed leading influencers, with articles generating significant sales
  • Selected edits for photoshoots; art-directed stylists and photographers to ensure execution of editorial team's vision on set


COOL HUNTING, New York, NY
Freelance Copywriter   October 2013 – December 2013

  • Wrote 250+ engaging product descriptions for the Coolhunting.com holiday gift guide


CREATURES OF COMFORT, New York, NY
Freelance Copywriter   October 2013 – December 2013

  • Wrote detailed e-commerce product descriptions for seasonal merchandise


MALIA MILLS SWIMWEAR, New York, NY
Designer/Production Manager   October 2009 – September 2013

  • Managed private label collaborations for Vineyard Vines Women’s swimwear launch Spring 2011 (9,000+ units) and Kate Spade NY swimwear launch Spring 2012 (3,200 units, debuted in 50 stores across the global market); collaborated with clients from conception to finished product
  • Served as principal website copywriter; managed social media platforms
  • Rendered technical illustrations, sourced fabric and created patterns and samples for garments sold in 11 Malia Mills boutiques; produced sample requests for Vogue, Glamour and other high-fashion publications
  • Designed and selected prints, colors and fabrications and collaborated with head designer to determine color direction of collection.
  • Styled and directed photoshoots featured on Maliamills.com; provided styling and concept direction to PR department


E D U C A T I O N

STANFORD UNIVERSITY, Palo Alto, CA
Bachelor of Arts, English   June 2003

PARSONS THE NEW SCHOOL FOR DESIGN, New York, NY
Associate of Applied Science, Fashion Design   December 2008